Journal
New supplements & health insights
Launch notes, label literacy, and the thinking behind how we formulate.
New Supplements · 5 min read
Introducing Clarity: our nootropic stack for deep work
Why we built a focus formula around Lion's Mane, Alpha-GPC and citicoline — and the doses behind each one.
4 Sept 2026
Health Insights · 4 min
Not all magnesium is the same: glycinate vs oxide
The form on the label changes how much your body can actually absorb. Here's why we chose glycinate for Calm.
29 Aug 2026
Health Insights · 4 min
What a “proprietary blend” actually hides
The phrase is legal, common, and tells you almost nothing. Here's how to read past it.
23 Aug 2026
Health Insights · 5 min
Adaptogens and the case for energy without caffeine
Rhodiola and ginseng work differently from a stimulant. What that means for how the day actually feels.
17 Aug 2026
New Supplements · 4 min
Collagen: what it can do, and what it can't
A straight read on marine collagen, vitamin C, and realistic timelines for Glow.
11 Aug 2026
Brand · 3 min
Why we send every batch to a lab we don't own
In-house testing is a brand marking its own homework. Here's what independent verification actually checks.
5 Aug 2026